Monday 16 June 2014

2014 EMC Privacy Index: Consumer Privacy Desires, Expectations & Actions Conflict

The EMC Privacy Index released a study that "examines privacy perceptions of consumers around the world and creates a ranking of nations."  The 2014 study "surveyed 15,000 people in 15 countries to produce a ranking of nations based on consumer perceptions and attitudes about data privacy, and their willingness to trade privacy for greater convenience and benefits online."

One of the most interesting takeaways from the study is that consumer desires and expectations are often in conflict when it comes to internet privacy.  Without widespread adoption of privacy protections for consumers by large, industry-leading companies and with the continued development of government surveillance programs that infringe on users' privacy, the burden to ensure one's privacy often stands squarely on the shoulders of individual internet users.

In this environment, our users at SumRando VPN are actively taking control of their privacy with our easy-to-use and reliable solution for protected, undetectable browsing.  Even reading blog posts like this one is a step towards becoming someone who takes additional steps to protect themselves online rather rely on industry and government to protect your privacy interests.  

The 2014 EMC Privacy Index suggests that this type of individual initiative of our users is not the standard among internet users.  A majority of internet users (62%) do not take even basic steps such as changing their passwords regularly to protect their privacy online, while around half of internet users have experienced a data breach (email, mobile device, social media, etc.).

Users report low rates of privacy protection activities, suggesting the importance of passive privacy protections for users.
The index breaks down data based on users' various personas (at work, as consumer, as social media user, etc.) in full text or easy-to-digest infographics that additionally suggest we as users act differently given the task at hand or persona we embody.

Read more about the study's findings at the 2014 EMC Privacy Index website or read the Executive Summary they have posted.  Let us know what you think in the comments below.

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